Some website owners are more frustrated about Google optimization than for other search engines. They feel it is harder to perform search engine optimization for Google.
Whether you are making direct sales from your website or sales lead generation (or both), optimizing for Google doesn’t need to be that hard. In fact, in time you may find it easier to perform SEO for Google than for other search engines.
Remember that Google is Much Smarter than the other Search Engines
Since Google is more intelligent, you have to treat them differently. If you’re trying to spam them, their intelligence is going to be a problem for you 谷歌优化. If you’re playing by the rules and providing valuable content for searchers, then you should have no problem.
What Google wants is valuable content that satisfies their users’ search queries. They want searchers to find what they’re looking for, not clicking the back button quickly, but who stay on the sites they visit. There are some in the SEO community who believe time your visitors spent on your site is one of the calculations Google uses right now in their algorithm to assign organic rankings.
Whether this is the case or not is really irrelevant: we should all want to deliver quality content that meets our searchers query, keeps them on our sites and that leads to a conversion, a sale or sales lead generation.
Are You Optimizing for Yahoo! Search and Live Search, too?
With Yahoo! Search and Live Search (formerly MSN) you need to have the keyword phrase you optimize for on the page. There may be some exceptions, but this is a solid rule to follow. The order of the keywords makes a difference with them, too.
As an example, with Google, Blue Widget and Widget Blue are treated the same way. Not so with Yahoo! and Live, they are treated as completely different search phrases.
Given the very high market share that Google has, you may want to just optimize for Google and not Yahoo! or Live. After all, depending on whose numbers you’re looking at, Google’s market share is basically 60% to 70% of all U.S. searches!
(And there are hundreds of other much smaller search engines, with such small market shares that they aren’t normally worth worrying about.)
But if you decide to also optimize for Yahoo! Search and for Live Search, then you will likely have to create more pages, to cover all your keyword phrases.
So, as you create more pages for your keywords, you clutter up the Internet, unless those pages are really unique, valuable content. And then there is that duplicate content filter that Google has…you don’t want to run afoul of that.